US - General Motors Asset Management has re-branded itself as Promark Global Advisors.
Promark chief executive officer Nancy Everett said: "GM remains our largest client and we expect the company to continue to be a vital part of our business.
"The experience gained through this relationship enables us to bring a unique perspective and commitment to managing the plan assets of other firms, a fact we are highlighting with the new brand."
General Motors constitutes about 80% of the firm's business, which is primarily US-based.
But officials at Promark, a US$130bn fiduciary management company, hope to eventually expand the firm overseas and have a 50/50 split between US and non-US clients. (Global Pensions, 22 January 2009)
Tony Kao, chief investment officer, told Global Pensions in January the firm plans to expand into the UK and other parts of Europe.
Promark recently finalized a mandate with a large UK corporate pension plan that will use the firm's plan outsourcing services, confirmed spokeswoman Julie Gibson, but she declined to name the client.
As well as fiduciary management, the firm also runs dedicated real estate and absolute return strategies.
The name change does not affect the management or ownership structure of the firm.
General Motors will remain Promark's parent and the senior management - which include Everett, Kao and president and chief operating officer Michael Klehm - will maintain their roles.
Promark has 140 employees, 50 of which are investment professionals.
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