UK - The department of health is hoping flexible benefits will help boost National Health Service recruitment.
The benefits – including flexible working options, family-friendly practices, career breaks and access to childcare co-ordinators – are being used in the new recruitment campaign.
An NHS spokeswoman said: “Modernising the NHS depends upon operating more flexibly and being creative in working arrangements to maintain an appropriate work/life balance for staff.
“No longer are people simply looking at the size of their payslip but the wider benefits package on offer.”
The improving working lives’ initiative is incorporated across the health service with a nationally recognised standard used to measure performance.
Health secretary John Reid said while it was important to promote careers in the NHS through high impact campaigns, the focus should remain on the existing workforce.
He said: “We must offer existing staff benefits that will have a direct impact on their working lives. Initiatives – such as more flexible working options, better and more supported career structures and our new pay structure – are all playing their part in staff retention.”
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