UK - Penrose, a public relations consultancy, has released a free tailored media guide for pension scheme trustees about effectively managing PR.
The guide ‘Dealing with the Press: A Guide for UK Pension Scheme Trustees’ has been produced to help manage schemes’ external perceptions in a period when pension funds are central to corporate buyouts.
Sally Todd, partner and co-head of institutional, at Penrose Financial, said: “A growing number of UK trustees, particularly at larger schemes, appreciate the benefits of having a share of voice in the media and the opportunity this brings to present their views.”
Penrose recently expanded its pensions advisory practice and was appointed specialist financial PR adviser to the £30bn Universities Superannuation Scheme Ltd (USS Ltd), the UK’s second largest private sector pension fund.
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