UK - Diageo, the multinational drinks company, has launched a web-based pensions site, in a move to make its UK pension scheme more transparent and accessible to members.
The website - www.diageopensionsuk.com - is designed by TriskelCommunications (to be renamed Hewitt Bacon & Woodrow Communications Centre in May). It was preferred to an intranet to make access easy for deferred members and pensioners as well as active members.
Paul Charles, UK pensions administration manager at Diageo, said: We didn't want the website to be a barrier to members.
Diageo's DB scheme has around 71,000 members, with almost 7,000 active, and around 30,000 deferred members and 33,000 pensioners in eight different schemes.
Charles said the unique feature is the Pathway, a means of getting bespoke information via a flow chart system, geared to novice users. Once accessed in this way the site logs the details and greets users personally on subsequent visits. More expert users can access the various generic areas of the site directly: sections devoted to details of schemes, benefits, AVCs, news and links to other useful sites.
Since it was set up in November it has been getting 500 hits a week, said Charles.
The split between active members and deferred and retired membersaccessing the site has been 60/40 in favour of active members.
Going forward the plan is to give members access to their own personal data with modelling tools to make projections, but issues of security andconfidentiality have to be solved first.
By Christine Senior
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