UK - Standard Life Investments (SLI) has targeted US pension funds in a bid to establish itself in the market.
Until now SLI has only offered private equity to its clients in the US.
But James Aird, investment director of strategic development at the firm, revealed the provider was aiming to offer products like real estate, liability driven investment strategies, global equities and niche strategies such as Indian and Chinese equities.
A spokesman for SLI said the firm would seek to gain investment from corporate and public pensions, in addition to endowments and foundations.
The appointment of Steven Kuhn as head of institutional sales and client services in SLI’s Boston office was a major factor in the drive to strengthen its product offering in the US.
A spokesman said: “Historically we have concentrated on the UK, but in recent years we have expanded into Europe and Asia. The challenge will be to raise our profile.”
Kuhn was previously director of institutional sales at Lee Munder Capital Management in Boston.
Aird said Kuhn had an excellent sales track record and would be responsible for building up a strong sales team over the long term.
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