Schroder Salomon Smith Barney (SSSB), the new division of Citigroup, has launched a pan-European smaller companies research and equity service, headed by Mark Rayner and Richard Taylor.
The new initiative will capitalise on SSSB's existing network of local offices in Europe combined with its industry research capability. The company’s research product and sales service will be offered to companies capitalised under EUR3bn (£1,8bn) and will be aimed at portfolio management teams specialising in smaller company shares.
Rayner will head-up the pan-European smaller companies research wing, while Taylor will be in charge of the equity product.
A new European smaller company research product, entitled ViewFinder, was unveiled as a key feature of the new business. The product comprises two-page company snapshots, combining a clear explanation of analyst meetings, roadshow feedback, or trading statement comment with analysis of the company's business model, drivers and investment case.
Mark Rayner said: The product has been designed as a user-friendly way into a broad universe. The quality of our research was recognised by our second-place ranking in the Reuters European Smaller Companies Survey this year. We made an impact across the country and sector matrix. We think we can get more ideas to more investors as this product develops.
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