GLOBAL - Mercer Human Resource Consulting has rebranded its global operations under the single umbrella name ‘Mercer'.
From this point on, all Mercer divisions, including Mercer Investment Consulting and the multi-manager arm, Mercer Global Investments, will be known simply as Mercer.
Described as a “global brand initiative”, the idea to bring the firm’s consulting, outsourcing and investment services under one simplified name was conceived as a way of cementing Mercer’s positioning as a global player.
Michele Burns, chairman and chief executive officer of Mercer, explained: “The Mercer brand has been built on the world-class legacy created by our people for more than 60 years.
“The fact is, however, that Mercer provides a much broader array of solutions than those for which we have traditionally been known, and our business growth is fueled by a number of new initiatives.”
This view was echoed by Mercer's gobal head of retirement, Bruce Rigby, who explained that while Mercer had changed its operational model two years ago to focus on being a global, rather than local, operation, the name Mercer Human Resource Consulting still had the potential to mislead clients about the breadth of Mercer’s offering.
He stated that many of Mercer’s clients were multi-national businesses that wanted a single point of contact offering a suite of packaged services and solutions on a global scale.
Rigby commented: “Historically, Mercer always had a great global footprint, but we were a series of strong businesses. It became increasingly clear global businesses expected us to be a lot more joined up than we were.”
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