UK - The Royal Bank of Scotland has become the latest company to offer mobile phones on a salary sacrifice basis to its staff.
It is offering the deal through Vodafone as part of its flexible benefits renewal and is publicising the benefit through roadshows which include demonstrations by Vodafone representatives.
Senior technical partner remuneration and benefits Jim Cowan said staff had long given feedback that they would like deals on mobile phones, but it only became possible this year when the Inland Revenue gave approval to do so through salary sacrifice.
Cowan said early indications on the flex renewal showed that the benefit, which was brokered through Hewitt, Bacon & Woodrow, was proving very popular.
Other new benefits in the RBSelect package include travel vouchers from Thomas Cook and shopping vouchers from Dixons, John Lewis and Waitrose.
RBS has also used marketing techniques to boost take-up and increase engagement in its flex programme which has been running since 1998.
It has identified four different types of employee in regards to its flex plan and given each a different communication style.
New employees will get the most detailed booklets while literature for under 25-year-olds will be targeted towards their lifestyles.
Over 25s who have not engaged heavily with the flex plan will receive special prompt messages before the flex renewal period, while those who are engaged heavily with the plan will get the conventional communication package.
Cowan explained: “We thought that the value of the message was being diluted, because there might be certain sections of our population who thought “this is not really for me”.
“So we began to approach the communications very much as if it was a marketing exercise.
“Rather than take a one-size-fits-all approach to communication we have taken very much a segmented approach.”
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