AUSTRALIA - The A$9bn (US$9.6bn) HOSTPLUS industry superannuation fund has launched an online advice service that provides members with a personalised superannuation plan, including investments and insurance strategies.
The Super Adviser service provides intra-fund advice to compliment the approximately 1,700 daily telephone calls and 30,000 weekly website visits generated by members.
Industry-wide, there is increased demand on superannuation funds to provide advisory services while at the same time, increased pressure for funds to maintain or lower cost ratios.
"We're in an ongoing dialogue with our members and with close to one million members spread across the country, adopting an online model that is free to the user allows us to provide even more access to superannuation advice - no matter where our members are or how much money they have in their account," said HOSTPLUS CEO David Elia.
Super Adviser has been set up in response to calls for personalised online financial experiences and the need to ensure protection of information by building in security measures including authentication codes, automatic timeouts and utilisation of SSL encryption for all data, the fund said.
HOSTPLUS is an industry superannuation fund for the hospitality, tourism, recreation and sport industries.
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