AUSTRALIA - Australian superannuation fund, NGS Super has launched a new social media strategy using Facebook, Twitter and YouTube to engage with members.
The fund's new strategy aims to produce more interactive content and information for members including filmed board updates and it will provide alternative ways for members to get in touch and give feedback.
"We believe we should be using social media channels every day to engage and chat to our members about everything from our products and services to improvements we could make with how we go about our business," NGS said on its website.
NGS Super chief executive officer, Anthony Rodwell-Ball said: "We've decided to engage a little more personally and a little more directly by filming the board outcomes."
The fund has drawn up a social media policy to accompany the strategy that will be reviewed regularly to ensure it remains, "relevant, fresh and innovative to continually meet the fund's strategic goals".
NGS Super has 6,500 members and almost A$4bn (US $4.1bn) assets under management and is due to merge with UC Super in March 2012. UC Super has approximately 12,000 members and A$320 million in assets.