The latest DWP campaign on auto-enrolment has drawn strong criticism from the industry but Helen Morrissey wonders if it might work.
So last week we were introduced to Workie, a large multi-coloured monster designed to raise awareness of auto-enrolment (AE). In the TV advert he toddles around a park looking pretty confused that ...
To continue reading this article...
Join Professional Pensions
Become a Professional Pensions Lite Member today
In just a few clicks you can start your free Professional Pensions Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
- Receive important and breaking news stories via our two daily news alerts
- Hear from industry experts and other forward-thinking leaders
