The Department for Work and Pensions has announced that well-known business icons including Theo Paphitis and Karren Brady are among the celebrities to help promote auto-enrolment through an advertising campaign.
Insurance group Admiral has boosted the membership of its scheme from 1,100 to 2,000 since March through a staff awareness campaign.
The Department for Work and Pensions is set to spend £10m on communications to ensure auto-enrolment is a success, pensions minister Steve Webb says.
Joining PP editor Jonathan Stapleton were Ferrier Pearce managing director Jon Pearce, RPMI head of communications Jonathan Clark and Bluefin head of technical, marketing and research Robin Hames
Robert Branagh of rpmi explains why education and engagement
Daily Mail and General Trust is to launch an in-house financial awareness programme next year.