Paul Budgen is set to join financial technology and auto-enrolment (AE) firm Smart Pension as director of business development.
Budgen is moving from NEST after five years in the role as a director of business development.
He will start work at Smart Pension on 27 February, heading up the business development team at its Paddington headquarters.
The provider's chief executive officer and co-founder Andrew Evans said: "Everyone in the industry knows Paul for his deep working knowledge and integrity. He was one of the first to understand the potential of AE for changing people's life experience - and it's clear he's recognised that Smart Pension has a major role to play in that.
"We're delighted he can join our top team. Paul's top notch skills, experience and enthusiasm will be invaluable as we experience rapid growth and continue to deliver industry-first innovation."
Budgen has over 25 years of experience in pensions. Prior to his role at NEST, he spent nearly three and a half years at HSBC as a business development manager and, previous to this, held distribution and sales roles at both Aviva and Aegon.
Budgen started his career in pensions in 1993 in a technical role at Legal & General.
Budgen commented: "Ten years ago, pensions were pretty dull but we were on the eve of something big and different and therefore I joined NEST in 2013 to be at the heart of AE.
He added NEST had the potential to be the biggest player and he wanted to help make a difference.
"NEST is now the largest master trust in this country. But we now need to focus on building the next stage of the automatic enrolment programme.
"My latest decision to move is for similar reasons as before. Smart Pension is where the industry innovation is at, the company is not limited in its imagination and can move quickly into exciting new products and services.
"I was attracted to Smart Pension's attitude, ambition and pace. It's what the industry needs to see if it is going to help solve the UK's ticking retirement time bomb once and for all. I'm looking forward to working with the team to make a difference to people's lives."
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