Communication teams working on auto-enrolment must learn from the marketing industry, the PP Pensions & Benefits Communication Forum was told.
Employers need to be given a defined line between providing information and advice on pension arrangements, a select committee hears.
The Department for Work and Pensions will work with the Treasury, the industry and the Money Advice Service to create a standardised ‘lifecycle' of pensions communications to send to individuals.
Increased personalisation of communications is key to increasing member engagement according to Ferrier Pearce's Nigel Ferrier.
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The Pensions Action Group and a communications consultant has criticised the timing and messages of the Department for Work and Pensions' auto-enrolment TV campaign.
Pension hub provider Money on Toast has created a tool that allows workers to learn about auto-enrolment via Facebook.
The trustees of the Prudential Staff Pension Scheme have hired Concert Consulting to run its communications with members.
The Pensions Research Accountants Group has presented awards to three schemes on the strength of their summary reports to members.