Campaign groups and consultants hit out at 'misleading' AE ads

clock

The Pensions Action Group and a communications consultant has criticised the timing and messages of the Department for Work and Pensions' auto-enrolment TV campaign.

The £3.5m ad campaign launched on 17 September and will run until October. It features Apprentice and Dragon's Den stars backing auto-enrolment with the catchphrases "I'm in" and "we're all in" (PP...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here

Join now

 

Already a Professional Pensions
member?

Login

More on Communication

'Significant' gender divide in pension trust and outlook, survey finds

'Significant' gender divide in pension trust and outlook, survey finds

Trafalgar House survey finds overall dip in pension trust last year

Jasmine Urquhart
clock 18 June 2025 • 1 min read
Barnett Waddingham publishes LGBTQ+ retirement report

Barnett Waddingham publishes LGBTQ+ retirement report

Report covers longevity, retirement social initiatives and advice

Jasmine Urquhart
clock 03 June 2025 • 1 min read
Most savers think they have benefited from pension freedoms

Most savers think they have benefited from pension freedoms

Standard Life says most appreciate the choice to access their pension in the way they like

Jasmine Urquhart
clock 21 March 2025 • 1 min read
Trustpilot