Campaign groups and consultants hit out at 'misleading' AE ads

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The Pensions Action Group and a communications consultant has criticised the timing and messages of the Department for Work and Pensions' auto-enrolment TV campaign.

The £3.5m ad campaign launched on 17 September and will run until October. It features Apprentice and Dragon's Den stars backing auto-enrolment with the catchphrases "I'm in" and "we're all in" (PP...

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