The pensions industry can more effectively engage members if it avoids "seven deadly sins" when communicating about pensions, says Shilling Communication. So, how does the industry go from being a sinner to a saint?
Envy Communications consultant Steve Sykes said it is not uncommon for businesses to covet communication technology being developed or used by others. He said: "Just because something is new,...
To continue reading this article...
Join Professional Pensions
Become a Professional Pensions Lite Member today
In just a few clicks you can start your free Professional Pensions Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
- Receive important and breaking news stories via our two daily news alerts
- Hear from industry experts and other forward-thinking leaders
Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here
