Johnson Fleming has launched a ‘nudge' communications service in a bid to provide individually targeted communications to defined contribution scheme members.
Employers should see the upgrades to systems and processes required for auto-enrolment as an opportunity to improve pensions communications, the conference heard.
The Pensions Regulator has contacted tens of thousands of independent financial advisers and accountants as part of its auto-enrolment education drive.
As front page headlines warn of a pensions catastrophe, trustees need to stay calm and make sure they don't "feed the frenzy", scheme communications experts urge.
Andrew Short questions whether the web alone is sufficient to reach an apathetic population and how social media can help boost member engagement.
Listen to our latest Pensions Conjecture debate on Corporate Communications.
IT firm Kalamazoo Reynolds increased membership of its pension scheme to 84% after revamping its offering to focus on face-to-face support.
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rpmi has announced it will include scanable barcodes on future member communications in a bid to boost multi-channel engagement and keep printed communication alive.
Industry experts have challenged the view that personalised communication is unsuitable for smaller schemes.