Communications challenge: Don't make a drama out of a crisis

Jack Jones says clear comms are of utmost importance

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As stock markets suffer large losses, Jack Jones looks at the role of trustees in calming worried members about the long-term nature of their pension investments

As front page headlines warn of a pensions catastrophe, trustees need to stay calm and make sure they don’t “feed the frenzy”, scheme communications experts urge. National newspaper articles pre...

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