Pru annuity sales 35% lower as Budget changes continue to bite

Laura Miller
clock • 1 min read

Prudential has become the latest life company to report severely hit annuity sales in the wake of radical reforms to how people can access their pension.

Individual annuity sales were 35% lower in the first quarter of the year, the life company said, costing it £36m. Prudential said this reflected the "overall downturn in the market though 2013 a...

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