A TV advert for Aviva, in which the insurer claims it can provide 20% more income for annuity customers, has been banned by the Advertising Standards Authority.
The advert, starring Paul Whitehouse, features a voiceover saying: "When you retire get up to 20% more income with Aviva". However, four viewers challenged this claim as misleading before the ad...
To continue reading this article...
Join Professional Pensions
- Unlimited access to real-time news, analysis and opinion from the industry
- Receive our in-depth monthly magazine in either print or digital format
- Access our Sustainable Investment Hub covering news and opinion from thought leaders in the ESG space
- Receive important and breaking news stories selected by the Editors in our daily newsletter
- Hear from industry experts and other forward-thinking leaders
- Receive a monthly members-only newsletter with exclusive opinion pieces from leading industry experts and a feature from the magazine in advance of its release date