Communications will need to stand out to get the message to members, delegates heard.
Capita Hartshead marketing consultant Eliot Damon said people were “bombarded” with information. He said: “It now takes seven times on average to get the message across, rather than four times j...
To continue reading this article...
Join Professional Pensions
Become a Professional Pensions Lite Member today
- Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
- Receive important and breaking news stories via our two daily news alerts
- Hear from industry experts and other forward-thinking leaders
Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here