DWP to push AE through 'trusted voices' in the media

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The Department for Work and Pensions is set to begin a widespread advertising push on September 17 using "trusted voices" in the media to gain public support for auto-enrolment.

The £11m workplace pensions campaign will use traditional advertising and brand partnerships as well as more subtle paid-for media partnerships. It will also include television adverts for the firs...

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