The online benefits technology market for SMEs is being shaken up as one consultant launches an online platform and a second revamps its charging structure.
Foster Denovo, a national firm of financial advisers, has launched an online service called My Benefits at Work to help employers of all size communicate employee benefits to staff through an interactive website.
It has also partnered with professional support service business Bankhall to promote the service to its 1,600 member firms.
Foster Denovo said firms employing 50 or more staff will pay from £2 per employee per month, and fees for organisations employing 1,000 or more staff will be from £0.10 per employee per month.
At the same time, Helm Godfrey has overhauled its online benefits technology platform, iChoose - introducing a monthly fee starting at £1 per employee per month as part of a simpler and more transparent charging structure.
The revamp also sees Helm Godfrey permanently waive build costs for new clients who opt for the standard portal - and removes the requirement for long-term contracts.
Helm Godfrey said the platform could also be used as a benefits information site and noted it was now offering this service at no cost.
Foster Denovo's online service was originally created for its charity clients to create a tool to communicate benefits to their entire workforce cost-effectively.
Foster Denovo chief executive Roger Brosch said it was another example of technology providing a solution to a communication problem "and - in this case - helping to bridge the advice gap."
Helm Godfrey head of flex management and development Matt Nelson said the firm was trying to make its portal as flexible as possible.
He said: "Being tied into long contracts can be a turn-off for employers, who want flexibility from their benefits platform."
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