Fundamental Media buys boutique marketing consultancy Hooplot Associates

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Fundamental Media buys boutique marketing consultancy Hooplot Associates

Fundamental Media - the fund management media marketing specialist - has acquired Hooplot Associates, a boutique marketing consultancy firm specialising in sales, marketing and cross border distribution for asset managers.

Hooplot Associates conducts industry specific research, market entry assignments and advises international asset management firms on how to boost their distribution, marketing and sales.

Hooplot will continue servicing its clients under the Fundamental Media umbrella and its founder Vincent Hooplot will join Fundamental's board of directors as chief operating officer and chief strategist.

With the acquisition, Fundamental Media will extend its strategic knowledge of the asset management industry - and expand its research capabilities, media intelligence and expertise.

Commenting on the deal, Fundamental Media chief executive Angus Maclaine said: "As Fundamental Media's transformation from a traditional media buying agency into a tech and information driven media and marketing consultancy nears completion, we are now able to scale our solutions.

"The Hooplot Associates team brings a wealth of experience and expertise to the Fundamental Media family. Its range of programmes helps asset managers boost their distribution, marketing and sales through enhanced strategies. By combining these with Fundamental Media's new technology driven solutions, they become incredibly powerful tools for our clients to drive measurable return on investment."

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