Professional Pensions is set to change the frequency of its magazine from weekly to monthly in response to a change in its audience’s content needs.
The move follows research which showed that the preferences of PP's print readers had changed - with the majority now saying they would prefer to receive their magazine monthly rather than weekly.
This comes as PP continues to expand its website, www.professionalpensions.com, as well as its offering of newsletters and presence on social media.
The first edition of the new-look monthly magazine will be published in March 2020 and will provide deeper insight and more context on the key issues and personalities shaping the pensions industry, which better suits the new frequency.
Professional Pensions editor Jonathan Stapleton said: "The decision to move our print edition from weekly to monthly is not one we have taken lightly and is the result of substantial research among our audience.
"We constantly ask our readers how they want to receive the content that Professional Pensions provides. While many of our print readers had wanted to receive their magazine weekly up to recently, this has now changed and the majority now favour a more in-depth, monthly publication, which they can read alongside our market-leading website, www.professionalpensions.com "
Stapleton added: "The move from weekly back to monthly - Professional Pensions began life as a monthly magazine in 1995 before turning weekly in 1997 - is an exciting evolution in our brand's 25-year history and we are very excited about the opportunity to rethink our print format to prepare us for the future."
Incisive Media managing director of financial media Kevin Sinclair - the publisher of Professional Pensions - said the change was a result of us continuing to listen to both our readers and our commercial partners.
He said: "We believe the move will result in an even better magazine that will deliver a premium experience to both its readers and advertisers."
As part of the shift to monthly, PP has enlisted the help of multi-award winning creative director and design leader Andy Cowles. He is a former creative director of Mademoiselle for Conde Nast and art director of Rolling Stone in New York, as well as the creative leader for the launch of Q, Mojo and Empire magazines. His recent redesigns include Horse & Hound, Motorsport and Farmers Guardian.
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