'Clear mistrust' of online financial services adverts

Most savers want the government to legislate to ensure websites do not promote financial scams

Holly Roach
clock • 3 min read
Consumers have low trust in the internet as a tool for shopping for financial services
Image:

Consumers have low trust in the internet as a tool for shopping for financial services

More than half of internet users (53%) do not trust that the adverts on search engines are placed by a legitimate financial services company or provider, according to Aviva research.

The insurer's Fraud Report - published today (24 August) - found consumers have "low trust" in the internet as a tool for shopping for financial services. The report also revealed 56% of people ...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here

Join now

 

Already a Professional Pensions
member?

Login

More on Industry

Torsten Bell: 'Together, we are going to finish the job'

Torsten Bell: 'Together, we are going to finish the job'

Bell was reappointed to the pensions minister role in the government reshuffle

Holly Roach
clock 24 July 2026 • 1 min read
People Moves: Week ending Friday 24 July 2026

People Moves: Week ending Friday 24 July 2026

PP brings together all the appointments in the pensions industry over the past week

Professional Pensions
clock 24 July 2026 • 12 min read
Professional Pensions: Stories of the week

Professional Pensions: Stories of the week

Torsten Bell reappointed as pensions minister, a £760m buy-in deal and the industry responds to pension transfer proposals

Professional Pensions
clock 24 July 2026 • 1 min read
Trustpilot