Phoenix unveils plans for Standard Life brand

Push for an updated ‘look and feel’ for the former Abrdn brand

Tom Ellis
clock • 1 min read
The look and feel of the Standard Life brand will change through a series of subtle changes in brand style.
Image:

The look and feel of the Standard Life brand will change through a series of subtle changes in brand style.

Phoenix has revealed plans for the Standard Life brand it bought from Abrdn earlier this year in an acceleration of the strategic partnership the firms originally entered into after the £3.3bn deal Phoenix made for Standard Life Assurance in 2018.

As part of the plans for the brand, Phoenix's bulk annuity purchase and equity release businesses will rebrand to Standard Life, while a range of retail lifetime mortgage products will also fall un...

To continue reading this article...

Join Professional Pensions

  • Unlimited access to real-time news, analysis and opinion from the industry
  • Receive our in-depth monthly magazine in either print or digital format
  • Access our Sustainable Investment Hub covering news and opinion from thought leaders in the ESG space
  • Receive important and breaking news stories selected by the Editors in our daily newsletter
  • Hear from industry experts and other forward-thinking leaders
  • Receive a monthly members-only newsletter with exclusive opinion pieces from leading industry experts and a feature from the magazine in advance of its release date

Join now

 

Already a Professional Pensions member?

Login

More on Investment

Richard Butcher: Getting good stewardship to work consistently throughout the investment chain is really difficult

PLSA and IA steering group issues stewardship proposals

Set of recommendations aims to bolster relationship between managers and schemes

Jonathan Stapleton
clock 30 June 2022 • 3 min read
Industry Voice: Navigating uncertainty through trade finance

Industry Voice: Navigating uncertainty through trade finance

Allianz Global Investors
clock 30 June 2022 • 4 min read
The UK retirement living sector is a growing market

PIC invests up to £200m in retirement village venture

Joint venture will finance the development of around ten UK retirement communities

Jonathan Stapleton
clock 30 June 2022 • 2 min read
Trustpilot