'Carrot and stick' approach to engagement is redundant

Cushon says schemes cannot hide behind old methods of member communication

Hope William-Smith
clock • 1 min read
'Carrot and stick' approach to engagement is redundant

Pension savers will be more engaged if schemes can pivot their communication style away from a ‘carrot and stick’ approach that comes with threat of an impoverished retirement, Cushon says.

Speaking on a panel at the UK Sustainable Investment and Finance Association's (UKSIF) ownership day conference today (15 March) head of workplace savings Danny Meehan said schemes had to consider ...

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