Professional Pensions’ publisher Incisive Media will cease publishing magazines at the end of this month to accelerate investment in its fast-growing digital proposition and live events.
Incisive Media has decided to concentrate on developing its successful platforms such as www.professionalpensions.com to capitalise on its growing and increasingly highly-engaged digital audiences.
As a result of Incisive Media's strategic shift, it will cease publishing Professional Pensions' monthly magazine after the publication of its April 2022 edition.
Professional Pensions' audience will still be able to access the latest news, analysis and commentary on all the major issues they care about through www.professionalpensions.com and by signing up for its daily email alerts. They can also follow the PP team across social media platforms including LinkedIn and Twitter.
As part of the recent digital development of Professional Pensions, the website was redesigned in 2021 to improve the reading experience for members. The editorial team is also taking advantage of Incisive Media's new, state of the art, in-house studio to communicate with its audience in different ways, including fresh series of videos and webinars.
Incisive Media will also invest in the rapid growth of events such as the Sustainable Investment Festival, now in its second year, which will be staged ‘in person' for the first time at London's Brewery on June 22-23, supported by a series of edited online highlights shows.
In addition, Incisive Media will develop PP's own portfolio of market-leading events - expanding our residential trustee retreats, including our Trustee Senate Spring 2022.
The closure of Professional Pensions' monthly magazine after 27 years reflects the wider trend in business and consumer media over the past 15 years, in which publishers globally have switched investment from print to digital.
IW's sister title Investment Week - www.investmentweek.co.uk - will also be online-only from the beginning of April, when its own 27-year-old monthly magazine ceases production. Both publications will retain the same teams of journalists.
Kevin Sinclair, managing director of Incisive Media's finance brands, said: "We are sad to lose the magazine after nearly three decades, but we are excited about our potential to create even more valuable stories for PP's growing online audience, reflecting their need for accurate, researched and timely information. That is why we are accelerating investment in our digital services, not just on PP but across the Incisive Media group."
