PLSA and ABI to launch second pension attention campaign

Campaign aims to prompt behaviour changes among consumers aged between 30 and 55

Martin Richmond
clock • 2 min read
© Pay Your Pension Some Attention
Image:

© Pay Your Pension Some Attention

The Pensions and Lifetime Savings Association (PLSA) and the Association of British Insurers (ABI) are set to unveil their second “Pay Your Pension Some Attention” campaign.

The campaign, which was launched last year and featured an original song and video from rapper Big Zuu, aims to encourage members of the public to engage with their pension and how they can keep tr...

To continue reading this article...

Join Professional Pensions

  • Unlimited access to real-time news, analysis and opinion from the industry
  • Receive our in-depth monthly magazine in either print or digital format
  • Access our Sustainable Investment Hub covering news and opinion from thought leaders in the ESG space
  • Receive important and breaking news stories selected by the Editors in our daily newsletter
  • Hear from industry experts and other forward-thinking leaders
  • Receive a monthly members-only newsletter with exclusive opinion pieces from leading industry experts and a feature from the magazine in advance of its release date

Join now

 

Already a Professional Pensions
member?

Login

More on Industry

PPF-run consolidator 'much needed', lifeboat fund says

PPF-run consolidator 'much needed', lifeboat fund says

PPF responds to government’s consultation proposals

Holly Roach
clock 19 April 2024 • 2 min read
Industry split on need for lifetime savings commission

Industry split on need for lifetime savings commission

PP survey finds no clear agreement on whether a commission is required

Martin Richmond
clock 18 April 2024 • 3 min read
PPF could play 'crucial' role as public consolidator but some 'not convinced on merits'

PPF could play 'crucial' role as public consolidator but some 'not convinced on merits'

Government’s DB options consultation sparks concern among sector

Holly Roach
clock 18 April 2024 • 7 min read
Trustpilot