UK savers show preference for hybrid customer support model

PensionBee survey finds 79% of respondents prefer mixture of human and AI interaction

Martin Richmond
clock • 2 min read
UK savers show preference for hybrid customer support model

UK pension savers would prefer to see providers utilise a hybrid model of both human interaction and artificial intelligence (AI) when it comes to providing customer support, research from PensionBee shows.

The provider's survey of 1,000 UK adults found nearly four in five (79%) respondents indicated a preference for a mixture of human and AI support when managing their pension accounts. Of these, 11%...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here

Join now

 

Already a Professional Pensions
member?

Login

Martin Richmond
Author spotlight

Martin Richmond

Senior Correspondent at Professional Pensions

More on Admin / Technology

Aptia joins LGPS administration services framework

Aptia joins LGPS administration services framework

Pensions administration provider will apply services to support LGPS funds on a range of optimisation projects

Martin Richmond
clock 04 February 2026 • 1 min read
Fiduciary managers using AI in limited ways, Isio says

Fiduciary managers using AI in limited ways, Isio says

Many using technology for low-risk operational tasks

Jasmine Urquhart
clock 02 February 2026 • 1 min read
Capita and Civil Service issue joint statement on CSPS pension issues

Capita and Civil Service issue joint statement on CSPS pension issues

Statement apologises that members are not getting the service they deserve

Jonathan Stapleton
clock 29 January 2026 • 2 min read
Trustpilot