UK savers show preference for hybrid customer support model

PensionBee survey finds 79% of respondents prefer mixture of human and AI interaction

Martin Richmond
clock • 2 min read
UK savers show preference for hybrid customer support model

UK pension savers would prefer to see providers utilise a hybrid model of both human interaction and artificial intelligence (AI) when it comes to providing customer support, research from PensionBee shows.

The provider's survey of 1,000 UK adults found nearly four in five (79%) respondents indicated a preference for a mixture of human and AI support when managing their pension accounts. Of these, 11%...

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