Member experience becoming 'key factor' in insurer selection

LCP says one third see member experience as ‘deciding factor’ if price was equal

Jasmine Urquhart
clock • 1 min read
Member experience becoming 'key factor' in insurer selection

Member experience is becoming a “key factor” in selection of insurers, a report from LCP has found.

The report, based on results from a recent webinar poll, found one third (36%) of insurers said this would be the "deciding factor" if pricing was equal, when selecting a choice between a new entra...

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