It has emerged that David Cameron has set up a "nudge unit" in the Cabinet Office to look at how to use behavioural economics and market signals to persuade citizens to behave in a more socially integrated way.
The Kafkaesque-sounding behavioural insight team was set up in July to look at ways to influence public behaviour and choices. As well as a team of civil servants, the unit will also be able to ...
To continue reading this article...
Join Professional Pensions
Become a Professional Pensions Lite Member today
In just a few clicks you can start your free Professional Pensions Lite membership, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
- Receive important and breaking news stories via our two daily news alerts
- Hear from industry experts and other forward-thinking leaders
Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here
