Can Workie keep auto-enrolment on track?

The latest DWP campaign on auto-enrolment has drawn strong criticism from the industry but Helen Morrissey wonders if it might work.

Helen Morrissey
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The latest DWP campaign on auto-enrolment has drawn strong criticism from the industry but Helen Morrissey wonders if it might work.

So last week we were introduced to Workie, a large multi-coloured monster designed to raise awareness of auto-enrolment (AE). In the TV advert he toddles around a park looking pretty confused that ...

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