Keep messaging simple and follow the science

clock • 3 min read
Tapper: We can engage with simple facts and when we engage we can learn to take the difficult decisions that lie ahead
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Tapper: We can engage with simple facts and when we engage we can learn to take the difficult decisions that lie ahead

Simplicity and cohesion are key to effective pension communication and will help get us through this time of uncertainty, says Henry Tapper.

Government messaging on Covid-19 has ranged from effective to baffling and the consensus is that it works best when simple. While the Scientific Advisory Group for Emergencies (Sage) might be agonizing...

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