Keep messaging simple and follow the science

clock • 3 min read

Simplicity and cohesion are key to effective pension communication and will help get us through this time of uncertainty, says Henry Tapper.

Government messaging on Covid-19 has ranged from effective to baffling and the consensus is that it works best when simple. While the Scientific Advisory Group for Emergencies (Sage) might be agoni...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Join now

 

Already a Professional Pensions
member?

Login

More on Industry

TPR publishes annual DB funding statement

TPR publishes annual DB funding statement

First statement published under new DB Funding Code

Holly Roach
clock 29 April 2025 • 4 min read
News Digest: Ministers threaten new pensions law if funds fail to honour UK investment pledge

News Digest: Ministers threaten new pensions law if funds fail to honour UK investment pledge

PP brings together all the latest news on pensions from across the national and financial media

Professional Pensions
clock 29 April 2025 • 1 min read
Why experienced trustees are critical to the future of UK pension schemes

Why experienced trustees are critical to the future of UK pension schemes

Bobby Riddaway says the future requires more than just compliance

Bobby Riddaway
clock 28 April 2025 • 3 min read
Trustpilot