At the end of the day, what's in a name?

Malcolm McLean discusses the merging of three government advisory bodies into MoneyHelper

clock • 3 min read
At the end of the day, what's in a name?

The reason why organisations choose to change their name is not always totally clear.

There is obvious value in retaining a successful brand name while the opposite may be true where a failing business stands to benefit from a relaunch under a more dynamic sounding title. Mergers and...

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