Stronger nudge: A great idea trips at execution

Darren Philp says stronger nudge policy must be consistent and grounded in saver interests

clock • 3 min read
Darren Philp is director of policy and communication at Smart Pension
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Darren Philp is director of policy and communication at Smart Pension

We know that Pension Wise is a good service that helps people to plan for how they use their retirement savings. Some thought it would flop, but it hasn't, and it has gone from strength to strength.

Importantly it makes a real difference to people's lives, helping to navigate the complex web of retirement options. Indeed the main problem with Pension Wise is that not enough people have been ma...

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