How to change up the tune of pension messaging

Johanna Nelson breaks down switching the ‘R.E.M’ status quo

clock • 3 min read
Johanna Nelson
Image:

Johanna Nelson

Imagine retirement and the vision of a stock-picture-perfect grey haired, blue-eyed couple strolling along the seashore washes into your brain.

I don't know about you but the retired folk I know generally do not look like the professional models in thousands of photographs companies use to illustrate their retirement services. And the t...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here

Join now

 

Already a Professional Pensions
member?

Login

More on Industry

Pension withdrawals surge 36% as record £70.9bn accessed in 2024/25, FCA finds

Pension withdrawals surge 36% as record £70.9bn accessed in 2024/25, FCA finds

Nearly one million pension plans were accessed for the first time during the year

Sahar Nazir
clock 16 September 2025 • 2 min read
Pensions UK recommends federated delivery model for small pot consolidation

Pensions UK recommends federated delivery model for small pot consolidation

Trade body feasibility review says industry-delivered model will ensure on-time launch for Small Pots Data Platform

Martin Richmond
clock 16 September 2025 • 3 min read
News Digest: BoE expected to slow balance sheet rundown after gilt market turbulence

News Digest: BoE expected to slow balance sheet rundown after gilt market turbulence

PP brings together all the latest news on pensions from across the national and financial media

Professional Pensions
clock 16 September 2025 • 1 min read
Trustpilot