How to change up the tune of pension messaging

Johanna Nelson breaks down switching the ‘R.E.M’ status quo

clock • 3 min read
Johanna Nelson
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Johanna Nelson

Imagine retirement and the vision of a stock-picture-perfect grey haired, blue-eyed couple strolling along the seashore washes into your brain.

I don't know about you but the retired folk I know generally do not look like the professional models in thousands of photographs companies use to illustrate their retirement services. And the t...

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