How to change up the tune of pension messaging

Johanna Nelson breaks down switching the ‘R.E.M’ status quo

clock • 3 min read
Johanna Nelson
Image:

Johanna Nelson

Imagine retirement and the vision of a stock-picture-perfect grey haired, blue-eyed couple strolling along the seashore washes into your brain.

I don't know about you but the retired folk I know generally do not look like the professional models in thousands of photographs companies use to illustrate their retirement services. And the t...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here

Join now

 

Already a Professional Pensions
member?

Login

More on Industry

Webinar: The PPF Purple Book - Register now

Webinar: The PPF Purple Book - Register now

PP joins PPF’s Shalin Bhagwan and James Emmott to discuss the latest DB scheme data

Jonathan Stapleton
clock 03 December 2025 • 1 min read
News Digest: Why it no longer pays to defer the state pension

News Digest: Why it no longer pays to defer the state pension

PP brings together all the latest news on pensions from across the national and financial media

Professional Pensions
clock 03 December 2025 • 1 min read
Number of employers using salary sacrifice schemes rose following 2024 Budget

Number of employers using salary sacrifice schemes rose following 2024 Budget

Number of companies using salary sacrifice rose from 77% in 2023 to 83% in 2025

Martin Richmond
clock 02 December 2025 • 3 min read
Trustpilot