Big Zuu campaign shows the power of collective action on pensions engagement

Nigel Peaple says as many as three million savers were inspired by the industry campaign

clock • 3 min read

In case it somehow passed you by, the unexpected collaboration of grime music and pensions arose from the industry’s recognition that more should be done to address the fact that savers’ confidence and understanding of their pension remains too low.

Over half the public struggle to find their pension information and only 20% are confident they are saving enough for retirement. With the backing of 13 of the best-known brands in the pensions ...

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