Why member communications must be strategic

Vidett’s Suzi Lowther says the trustees are starting to consider using wider comms methods and formats

clock • 3 min read
Vidett director of marketing and communications Suzi Lowther
Image:

Vidett director of marketing and communications Suzi Lowther

Last year, in my article, ‘Will the single code improve member communications?’* I suggested it might, at best, be a nudge in the right direction.

15 months on and the general code is now formally with us, but not practically implemented for most pension trustee boards. Is it too early to consider whether the world of member communications...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here

Join now

 

Already a Professional Pensions
member?

Login

More on Industry

Most CDC pension provision expected to be driven by investment performance

Most CDC pension provision expected to be driven by investment performance

LCP said around 70% of the pension provided by CDC will be from investment strategy and 30% from contributions

Holly Roach
clock 24 February 2026 • 1 min read
News Digest: Reform vows to overhaul pension schemes for new local government workers

News Digest: Reform vows to overhaul pension schemes for new local government workers

PP brings together all the latest news on pensions from across the national and financial media

Professional Pensions
clock 24 February 2026 • 1 min read
Buzz: Should councils consider LGPS contribution holidays to fund services?

Buzz: Should councils consider LGPS contribution holidays to fund services?

LGPS contribution holidays, DB scheme advisers and member wellbeing

Professional Pensions
clock 23 February 2026 • 1 min read
Trustpilot