Why member communications must be strategic

Vidett’s Suzi Lowther says the trustees are starting to consider using wider comms methods and formats

clock • 3 min read
Vidett director of marketing and communications Suzi Lowther
Image:

Vidett director of marketing and communications Suzi Lowther

Last year, in my article, ‘Will the single code improve member communications?’* I suggested it might, at best, be a nudge in the right direction.

15 months on and the general code is now formally with us, but not practically implemented for most pension trustee boards. Is it too early to consider whether the world of member communications...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here

Join now

 

Already a Professional Pensions
member?

Login

More on Industry

LCP publishes 2025/26 annual report

LCP publishes 2025/26 annual report

Consultancy’s report showed PRT team led on transactions totalling £7.8bn in 2025

Martin Richmond
clock 03 August 2026 • 1 min read
Greater investment choice could drive pension engagement, says Penfold

Greater investment choice could drive pension engagement, says Penfold

Digital provider suggests guidance should be balanced with choice

Alex Levy
clock 03 August 2026 • 2 min read
Government confirms date for Autumn Budget 2026

Government confirms date for Autumn Budget 2026

John Healey’s first Budget as chancellor will take place on Wednesday 28 October

Holly Roach
clock 03 August 2026 • 2 min read
Trustpilot