Why member communications must be strategic

Vidett’s Suzi Lowther says the trustees are starting to consider using wider comms methods and formats

clock • 3 min read
Vidett director of marketing and communications Suzi Lowther
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Vidett director of marketing and communications Suzi Lowther

Last year, in my article, ‘Will the single code improve member communications?’* I suggested it might, at best, be a nudge in the right direction.

15 months on and the general code is now formally with us, but not practically implemented for most pension trustee boards. Is it too early to consider whether the world of member communications...

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