Partner Insight: How investors can use carbon credits to achieve their objectives

This article from Aviva Investors explores the different types of carbon credits, the development of the markets on which they are bought and sold, and how institutions can use them to achieve their investment and sustainability goals.

clock • 3 min read
Partner Insight: How investors can use carbon credits to achieve their objectives

Simply put, a carbon credit is a certificate representing one tonne of carbon dioxide avoided, reduced, or removed from the atmosphere. Organisations buy them to offset emissions, voluntarily or to meet regulatory obligations.

Compliance markets, which operate under mandatory regulatory carbon reduction regimes, such as the Emissions Trading Systems of the European Union and the UK, are intended to limit the maximum allowable emissions and incentivise further reductions. The credits exchanged here are mostly known as allowances, or the right to emit carbon without incurring fines.

Voluntary carbon markets have emerged to accommodate the trade in credits outside these legally mandated systems. They have grown in popularity as more businesses seek to manage and reduce their own carbon footprints.

In voluntary markets, three main types of credit are traded: carbon avoidance, carbon reduction and carbon removal credits (see Figure 1). Purchasing and then retiring these credits offers companies a way to decarbonise their value chains. On a broader scale, they could provide a tangible lever in the transition to net zero.

Figure 1: The three types of carbon credit

A screenshot of a computer

AI-generated content may be incorrect.

Source: Aviva Investors as at 30 September 2024.

Credit where it's due: comparing credits by impact

Historically, the global market had been dominated by avoidance credits – projects that avoid emissions that otherwise would have occurred, like those that prevent deforestation. One challenge is that it is difficult to prove what might have happened without funding. Another is that avoidance credits are determined through an estimate of what emissions might have been produced but, ultimately, were not. Because of this, there can be uncertainty over the number of credits a project should accrue, and a risk a project can "over-credit". This is one reason why avoidance credits are rarely accepted in compliance markets.

More recently, emphasis has shifted towards removal credits that certify the removal and sequestration of carbon. They derive from projects that take carbon out of the air and store it, such as large-scale reforestation or engineered solutions and are easier to measure, audit and trust.

For investors, holding high-integrity carbon removal credits can offer several benefits. First, they can be used to offset emissions from elsewhere in portfolios with net-zero targets. Second, they can offer a hedge against a future rise in carbon prices. Third, investments in natural capital assets that generate removal credits can deliver a positive impact through improved biodiversity and other benefits (read more here)

At the same time, investors in the nascent carbon removal market should keep some key factors in mind. One is the importance of diversifying across geographies and sectors. Another is the expectation that engineered carbon removals will play a bigger role over time. There is a finite amount of land, so while nature-based solutions are vital, engineered carbon removal will likely become more prominent in the years ahead.

 

Important information

THIS IS A MARKETING COMMUNICATION

Except where stated as otherwise, the source of all information is Aviva Investors Global Services Limited (AIGSL). Unless stated otherwise any views and opinions are those of Aviva Investors. They should not be viewed as indicating any guarantee of return from an investment managed by Aviva Investors nor as advice of any nature. Information contained herein has been obtained from sources believed to be reliable but, has not been independently verified by Aviva Investors and is not guaranteed to be accurate. Past performance is not a guide to the future. The value of an investment and any income from it may go down as well as up and the investor may not get back the original amount invested. Nothing in this material, including any references to specific securities, assets classes and financial markets is intended to or should be construed as advice or recommendations of any nature. This material is not a recommendation to sell or purchase any investment.                                                                                                    

In the UK this is issued by Aviva Investors Global Services Limited. Registered in England and Wales No. 1151805.  Registered Office: 80 Fenchurch Street, London, EC3M 4AE.  Authorised and regulated by the Financial Conduct Authority. Firm Reference No. 119178.  775350 31/12/2025                                                                                                                                                                                   

Advertisement

More on Investment

Partner Insight: Diversification benefits of US securitised credit

Partner Insight: Diversification benefits of US securitised credit

Securitised assets in the US offer diversification benefits in a marketplace that, following post-financial crisis regulation, offers attractive yields for its high-quality nature writes the Columbia Threadneedle Structured Assets team.

Jason Callan, Ryan Osborn and Luke Copley at Columbia Threadneedle Investments
clock 10 December 2025 • 8 min read
Partner Insight: Paris Agreement - A reflection on net zero 10 years on

Partner Insight: Paris Agreement - A reflection on net zero 10 years on

As COP30 is under way, we are reflecting on the progress the world is making towards net zero, a decade since the Paris Agreement was adopted.

Carlota Garcia-Manas, Head of Climate Transition and ESG Engagement @ Royal London Asset Management
clock 09 December 2025 • 3 min read
Pensions policy changes to be key part of delivering £220bn to UK economy

Pensions policy changes to be key part of delivering £220bn to UK economy

L&G finds reforms could add 0.7% to UK GDP in next decade, delivering £8.8bn for government

Jasmine Urquhart
clock 08 December 2025 • 2 min read
Trustpilot