Workie campaign divides opinion

Readers give their opinions on the DWP's auto-enrolment advertising efforts

Michael Klimes
clock • 4 min read

Just one in three Professional Pensions readers believes the government's ‘Workie' advertising drive will succeed in driving up auto-enrolment awareness.

The 114 respondents to this week's Pensions Buzz were split over the campaign, with one in three saying it would help and one in three undecided. Elsewhere in this week's research just 6% of res...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here

Join now

 

Already a Professional Pensions
member?

Login

More on Industry

Government intervention in the running of schemes causing concern among industry

Government intervention in the running of schemes causing concern among industry

Buzz respondents also cited concerns around adequacy, regulation and long-term returns

Martin Richmond
clock 20 August 2025 • 2 min read
UK inflation rises to 3.8% in July and poses further challenges to BoE

UK inflation rises to 3.8% in July and poses further challenges to BoE

Core CPI also up to 3.8%

Sorin Dojan
clock 20 August 2025 • 2 min read
News Digest: James Kirkup - Kill the single state pension age

News Digest: James Kirkup - Kill the single state pension age

PP brings together all the latest news on pensions from across the national and financial media

Professional Pensions
clock 20 August 2025 • 1 min read
Trustpilot