Is winning hearts and minds the key to better member outcomes?

Michael Klimes
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Baroness Altmann thinks the industry needs to communicate emotionally with savers
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Baroness Altmann thinks the industry needs to communicate emotionally with savers

Michael Klimes explores how the Pension Quality Mark's new communications guide can help the industry can improve engagement with members

The Pension Quality Mark (PQM) has high hopes for its Good Communications Guide, which it launched on 29 September. The goal of the guide is to help scheme members make better decisions about their...

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