How Kingfisher Pension Scheme uses gamification to engage with members

Pensions don't have to be boring

Michael Klimes

It is a well-worn cliché about the pensions industry that it is slow to embrace technology. One scheme which has broken this trend is the Kingfisher Pension Scheme. It has used digital platforms in an intelligent way to engage with members and communicate the importance of saving for retirement.

At a glance Schemes can use games to explain complex ideas Kingfisher Pension scheme created its own app  Using games to communicate with young members has been particularly effective ...

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