Workie campaign divides opinion

Readers give their opinions on the DWP's auto-enrolment advertising efforts

Michael Klimes
clock • 4 min read

Just one in three Professional Pensions readers believes the government's ‘Workie' advertising drive will succeed in driving up auto-enrolment awareness.

The 114 respondents to this week's Pensions Buzz were split over the campaign, with one in three saying it would help and one in three undecided. Elsewhere in this week's research just 6% of res...

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