Workie campaign divides opinion

Readers give their opinions on the DWP's auto-enrolment advertising efforts

Michael Klimes
clock • 4 min read

Just one in three Professional Pensions readers believes the government's ‘Workie' advertising drive will succeed in driving up auto-enrolment awareness.

The 114 respondents to this week's Pensions Buzz were split over the campaign, with one in three saying it would help and one in three undecided. Elsewhere in this week's research just 6% of res...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Are you a trustee, investment consultant or in-house pension and benefit scheme professional? You can apply for full complimentary access here

Join now

 

Already a Professional Pensions
member?

Login

More on Industry

Virgin Media legislation 'pivotal' but trustees must use skilled judgement

Virgin Media legislation 'pivotal' but trustees must use skilled judgement

PMI says ruling offers relief, but accountability and scrutiny remain essential

Holly Roach
clock 16 July 2026 • 1 min read
SPP: Simpler pension transfer plans 'unlikely' to work as intended

SPP: Simpler pension transfer plans 'unlikely' to work as intended

SPP highlights loophole in proposed employment link red flag meant to curb SSAS transfers

Holly Roach
clock 16 July 2026 • 2 min read
PSIG announces relaunch with updated mission statement

PSIG announces relaunch with updated mission statement

Group says it plans to publish updated code of practice later this year

Martin Richmond
clock 16 July 2026 • 2 min read
Trustpilot