Andrew Cattell has been hired as an employee engagement consultant at Barnett Waddingham to lead and develop its creative agency, DrumRoll.
Cattell, who started work earlier this month, is also responsible for the design and delivery of employee engagement strategies across the firm's clients.
The firm launched DrumRoll last June to change the way employers communicate and engage with their workforce.
It uses techniques more familiar in the retail ‘buy' world, alongside our established analytical and consultancy services, to help companies build a successful approach to workforce engagement.
It is aimed at teaching employees about financial options regarding pensions and wider financial and workplace wellbeing issues.
Barnett Waddingham partner Damian Stancombe said: "Andrew has joined the DrumRoll team at a time of significant growth for Barnett Waddingham. The UK workforce is crying out for education, communication and engagement when it comes to finances and benefits, and we are looking forward to supporting companies break the mould when it comes to employee engagement."
Cattell has 25 years' experience in marketing communications and multi-sector experience in the UK and Europe, in several engagement consultancies and marketing agencies. These include Grass Roots, Maritz, and McCann.
Prior to joining Barnett Waddingham, he led employee engagement and culture change programmes for Post Office, o2 and Toyota.
Cattell commented: "This is a great time to be joining DrumRoll and sharing the team's passion to involve and engage with employees in a more authentic way.
"Having worked with many consumer brands, I believe that DrumRoll has a unique point of difference by creating an emotive connection between an employee and their organisation. When we treat employees as consumers there are many interesting techniques we can apply to communications that excite and involve them in vital workplace health and wealth matters."
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