rpmi has announced it will include scanable barcodes on future member communications in a bid to boost multi-channel engagement and keep printed communication alive.
The Quick Response (QR) barcodes - which are read when scanned with a mobile phone camera - will be printed on newsletters and other member communications.
The barcode will link to further online information on the phone's web browser when scanned.
rpmi said the initiative would provide a link between print and online communications and allow the firm to undertake surveys of members
rpmi head of communications Jonathan Clark said: "Printed communications are far from dead.
"QR codes will enable us to empower scheme members with the information they need at a time that is best for them. By using QR codes, rpmi makes print multi channel".
The firm added it hoped the inclusion of the codes would increase member engagement and help boost future communication campaigns.
The move comes a day after rpmi announced it had boosted its investment team and strengthened its client facing operation with three hires (PP Online, 1 March).
The firm - which manages the £18bn railways pension scheme and offers administration services to third parties - trialled the barcode idea at a recent pension communication forum before launching the initiative.
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