Mercer is offering enhanced maternity pay as part of alterations to its shared parental leave policy.
The new measures include offering maternity pay of 90% of base salary for 12 weeks as well as extending the policy to include shared parental leave.
Parents can now choose to take up to 12 weeks' enhanced paid leave as either maternity leave, shared parental leave, or a combination of both.
The employee benefits firm - which has 64% of its workforce over the age of 35 - implemented the measures following governmental alterations to shared parental leave legislation in April. However, it began to look into shared parental leave in August 2014.
The measures will apply to Mercer's entire UK workforce of 2,500 people and includes new parents, employees in same-sex relationships or those adopting.
The aim was to give parents more flexibility in how to share the childcare in the first year following birth.
Mercer human resources director Dr Siobhan Martin said the move fulfilled the company's "societal obligation" and got into "the spirit what the government has put forward".
She added the shared parental leave alternations were also part of a wider "cultural change" of supporting staff - revolving around flexible working and a plan to help support returning colleagues back into the office.
As part of this cultural change, Mercer carried out ‘engaging men' sessions, where company employees of both genders discussed the company's culture, gender equality, meritocracy and decision-making in the workplace.
"We are looking at how to help employees return to work from long periods of absence, whether that's maternity leave or whether it's a sabbatical or someone who's been sick for a long period of time, and how we can reintegrate them effectively," Martin explained. "This is all part of the bigger programme at Mercer, rather than being a case of just ticking off shared parental leave.
"We needed to look at the nuts and bolts of the everyday working situation, and this included looking at the financial situation, working practices, and employees returning from leave," she added.
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