Over half (57%) of people are more likely to stay with a company that offers pensions related advice according to Wealth Wizards.
Research by the online pension adviser in April and May found those surveyed were most likely to remain loyal if their company demonstrated that their company cared about their financial health and offered advice. Almost three-quarters (73%) of 18-24 year olds said they would remain loyal.
They were also the group with the strongest feelings around the importance of responsible business behaviours.
A significant proportion (71%) of this age group said it was irresponsible of companies not to provide pension advice as part of their employee package.
Almost half of this group (47%) said they actively look for a company that provides access to financial advice when job hunting.
Over a third (39%) of the entire 1000 respondents surveyed said they would actively seek out those employers that care about the financial health of their workforce.
Wealth Wizards chief executive Andrew Firth (pictured) said: "Staff recruitment and retention is no longer just about a salary - employees are increasingly looking for benefits packages that meet their requirements, and this research tells us that employers that care about the financial health of their workforce come out on top.
"With auto-enrolment and the shift towards individual responsibility for pension saving, employers need to take a more active role in providing access to advice for their workforce on how best to manage pension and retirement plans."
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