Aegon Asset Management set to complete Kames Capital rebrand
The retirement of the Kames Capital brand will be completed nine months after it was announced the specialist investment management business would move to Aegon Asset Management (AAM).
The move to AAM was pitched as part of a wider move to integrate the firm's global capabilities under a single brand name.
The rebrand will complete on 7 September.
AAM chief executive Bas NieuweWeme said: "We believe the move to one global brand will help us to operate more efficiently across international markets, leveraging our experience, knowledge and resources worldwide.
"Operating under a single brand will also allow us to be more responsive to the changing markets and the evolving needs of our investors, ultimately ensuring that our client proposition and service remains best-in-class."
A number of Kames funds will change names under the rebrand, with the majority swapping the "Kames" prefix for "Aegon".
AAM currently manages £298bn of assets and has 1,200 staff in 17 locations globally.
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